In the process of start-ups is very high failure. The failure to find an investor. Failures in the first sales. A lot. Enough to survive only a few. Most of these failures - the investigation of a single thing - the lack of credibility of the first presentation.
This is purely a psychological thing.
Have you ever wondered why the school or university, people from around the same level of knowledge are different assessments? . Some people get paid more than others with equal competence. Some have obtained - other things being equal there is no. A lot of differences ( from the beauty of well-known to parents), but there is one thing - the ability to present.
I remember Institute. In my group was a lot of smart guys. The largest concentration of nerds on the faculty, and perhaps on many faculties. Looking back, I realize that I am not learned better than others and was not smarter than others and did not know some things that they knew. But I had more of all publications and presentations at various conferences, because I'm not embarrassed to be confident.
When you are talking to investor - do not be ashamed to be confident. Do not be shy at all. The freer you will feel, the more it will trust. The more active - the more you listen carefully. I know that it's easy to just in words, but I suggest to use the following observations for the formation of the desired setting:.
If you have reached this point, you have already thought of a cool idea and see what all this can make you have already achieved something. You already stand for something. You believe in your idea? .
Your companion is too rich, arrogant and generally causes a horror? . We are always two sides of communication. The investor, whom you make to your project just because of money, not paying attention to the fact that he is a disgusting bastard, kill your business. In general, investors are people too ), you simply tell the person about his favorite child. Yes, you have little time to tell you need to quickly, but need to tell you more as a human person, and not as an entrepreneur, investor, while not hiding his personal and professional relationships. Imagine that you are telling a family member. You want it to be admired by you. That 's about the mood is right.
Confidence is supported by the facts. It's easy to feel confident when you are targeting the market and issue. There are two pitfalls - do not spare time and energy to his entrepreneurial education, so as not to look like an idiot when you ask the question with the mysterious letters EMI. And do not spare time and effort to thoroughly understand the market your startup. Orientation is determined by the market is very simple - you are just remember the numbers ( without special learning ). At least this is true for people like me who do not suffer catastrophic remembering all the numbers that fall within the field of view.
If you are able to speak only by rote memorized the text written once exclusively the language of business - go burn yourself) ) ) This presentation must all be alive. There is nothing more disgusting than the reading aloud. Even with the expression. Check - in your speech must contain at least a few turns of purely verbal. And a couple other people tested for jokes, or at least hints at it.
Facial expressions and gestures. The minimum you can do for your startup - a dress rehearsal before the mirror. Facial expression must be. Gestures should be. They should be free. Sandwiched people - insecure people. Imagine that for the side mirrors - blunt your friend. He likes you, but you communicate with him for a long time and know that it hardly comes up to. And you believe that he really like your idea as soon as she comes to him. But you have enough time. So try to explain to him. In the mirror. In the end, burn themselves on camera).
Fewer numbers - more comparisons. Very few people figures are well perceived by the ear. They are not tied to anything. In order to implement your idea in mind - it must be surrounded by the associations. ' These were the same pace for the year of the project has Groupon', ' This can be compared with the volume of the real estate market '. Of course, the ideal comparison - from the field of competence of the person you are speaking. But the universal will, too.
No need to mumble. We must pause and accent, but they must be active. You must be an active. Even a little aggressive. But charming ).
And finally - just tell yourself ' this is awesome thing, dammit '. It is with this spirit is to make presentations. Especially if it's really awesome thing) ).
No comments:
Post a Comment