The company ... Now Rambler Media ... The transaction will be carried out as follows - ' Rambler ' buy out the remaining 49.9 % stake in ZAO Begun ' with a subsidiary of investment holding company ...
Net profit ' Rambler ' from the transaction should be about $ 50 million after deducting the direct costs associated with the transaction. Proceeds will be used by the company for further investments and acquisitions, the corresponding core strategy ' Rambler '.
After completion of the transaction ' Runner ' and Google will jointly work on contextual advertising in search of ' Rambler '. Already signed an agreement under which the search service on the home page rambler. ru will be enhanced Google search. In the search results ' Rambler ' will also display Google AdSense ads. At the same time ' Rambler ' will continue to manage their brands, company -owned sites and other advertising services.
'From this agreement will benefit the entire industry, because it opens up great opportunities for cooperation, - said Alexey Basov, General Director of the company ' Begun '. - It will bring together innovative technologies Google c a successful six-year experience of the company ' Begun ' to build advertising and dealer network and direct sales on the Russian market '.
After the transaction, ' Rambler ' marginality expects improvement in EBITDA margin to 20-25 % in total for 2008 and expects that the transaction will further increase in profitability in the coming years.
As for the ' Runner ', the system, according to preliminary unaudited management accounts, for the first four months of 2008 made a profit before tax and minority interest of approximately $ 3.4 million.
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